August 2021 Newsletter

August 1, 2021

Hi there,

This month's focus is on driving occupancy in senior living communities. Get our tips to boost occupancy rates and learn to create a social media marketing strategy that will draw new residents to your community!

We're also sharing ways that activity directors can stay flexible to reduce stress and overcome workplace challenges. Plus, check out our 10 new activity ideas for inspiring ways to keep your residents active and engaged.

We hope these resources will help you in your journey to create excellent life experiences for older adults. Welbi is always here to support you!

Featured Article

How to Increase Occupancy in Your Senior Living Community

Operators in senior living are always considering how to draw more residents to their communities. It’s no secret that maintaining high occupancy keeps communities profitable and drives business growth. Senior living occupancy rates are hitting all-time lows, so there’s no better time to strategize with these 5 ways to attract new residents to your communities.

Discover five ways →

Featured Article

How to Utilize Social Media for Senior Living Communities

Social media is an essential marketing tool for any business, and senior living communities are no exception. Research shows that older adults are steadily becoming more active on social media. Your target audience is already online — you just need a way to connect with them! Follow these 5 steps to build a strategic social media marketing plan that will get your community noticed online.

View the five steps →

Featured Article

5 Tips to Stay Flexible as an Activity Director

How do you react when things don’t go as planned? For activity directors, dealing with change is part of the daily workload, and it can be one of the most challenging aspects of the profession. That’s why flexibility is a key skill to have when you’re working in recreation. Learn how to strengthen this skill with our tips!

Get the five tips →

Activity Ideas

10 Senior Community Activity Ideas

Need some inspiration for your next activity calendar? We’ve got you covered. Here are 10 activity ideas that will help your residents appreciate the natural world, get some low-impact exercise, and create gift-worthy arts and crafts. Keep your residents active and engaged, all while having a blast!

Get inspired →

Welbi Heroes

Every Day a New Adventure — An Interview With Active Living Manager Jacqueline Siemens

Meet Jacqueline Siemens, Active Living Manager at Berwick on the Park and this month's Welbi Hero! Jacqueline is a lover of the outdoors who’s making every day an adventure for her residents in beautiful Kamloops, B.C. Her commitment to helping her residents continue achieving incredible things as they age is inspiring!

Read Jacqueline's story →


Doing Entrepreneurship Well With Elizabeth Audette-Bourdeau

Our CEO and Co-Founder Elizabeth Audette-Bourdeau spoke on The Startup Women Podcast, sponsored by the Business Development Bank of Canada and Scotiabank. She discusses her passion for entrepreneurship and how Welbi allows senior living communities to deliver personalized and unique resident experiences.

Listen now →

Welbi Spotlight

Let the Games Begin! City View Retirement's Summer Olympics

Our client City View Retirement Community celebrated the Tokyo 2021 Olympic Games by hosting their own summer Olympics! Residents went head-to-head in sporting events ranging from pool noodle javelin to washer toss. The competition was fierce but at the end of the day, residents and staff were all winners! We love to see the creative events our client communities host. This is what we strive to facilitate with Welbi!

See the events →

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