Program Details
Memory Walk Fundraiser

Get your purple on and blow up those purple balloons! Encourage your staff, residents, and their families to sign up for a memory walk to honour those who have been diagnosed with dementia and raise awareness about Alzheimer’s disease. You can ask family members to pledge money for each lap that their loved one completes and encourage them to create signs and make noise to cheer their loved ones on! You can utilize the outdoors or your community’s hallways and donate the proceeds to your local Alzheimer’s Society’s chapter.

  1. Honor and remember loved ones: Many participants join memory walks to pay tribute to a loved one who has passed away or to commemorate a significant event or milestone. They may walk as a way to honor their memory, celebrate their life, and keep their legacy alive. The goal is to create a meaningful and personal experience that allows participants to reflect on their loved one and find solace in the collective remembrance.
  2. Find support and connection: Memory walks provide an opportunity for individuals and families affected by a particular issue to come together, find support, and connect with others who have had similar experiences. Participants may seek to connect with a community that understands their journey, share stories, and find comfort and strength in knowing they are not alone. The goal is to build a support network and foster a sense of belonging and understanding.
  3. Raise awareness and educate others: Participants often join memory walks with the goal of raising awareness about a specific cause, disease, or social issue. They may have personal experiences or stories they want to share to increase understanding and empathy among the general public. By participating in the walk, they hope to educate others, reduce stigma, and promote dialogue and action around the issue.
  4. Fundraise and contribute to the cause: Many participants actively engage in memory walks as a way to raise funds for a cause or organization. They may set personal fundraising goals and reach out to friends, family, and colleagues for support. The goal is to contribute to the cause financially and make a tangible impact on research, support services, advocacy efforts, or other initiatives related to the cause.
  5. Promote advocacy and policy change: Some participants join memory walks with the goal of advocating for policy changes or raising their voices to address social, health, or environmental challenges. They see the walk as a platform for collective action and aim to mobilize others, engage with policymakers, and bring about systemic change. The goal is to use their participation as a catalyst for broader advocacy efforts and make a difference beyond the event itself.
  6. Personal achievement and growth: For some participants, the memory walk may represent a personal challenge or achievement. They may set goals related to fitness, endurance, or participation milestones and use the event as an opportunity to push their limits and accomplish something meaningful. The goal is to challenge themselves physically and emotionally, overcome obstacles, and experience personal growth and empowerment.
  1. Define the purpose and goals: Determine the specific purpose of the memory walk, whether it's to raise funds, create awareness, support a cause, or commemorate an event. Clarify the goals you want to achieve through the event, as it will guide your planning and decision-making.
  2. Form a planning committee: Establish a dedicated planning committee or team that will oversee the organization and execution of the memory walk. Assign roles and responsibilities to committee members based on their skills and expertise, such as logistics, fundraising, marketing, volunteer management, and participant engagement.
  3. Set a date, time, and location: Choose a suitable date, time, and location for the memory walk. Consider factors such as the weather, availability of participants, accessibility, and permits required for the chosen venue. Ensure the location has appropriate facilities, such as restrooms, parking, and space for registration and activities.
  4. Determine the route: Plan the route that participants will walk. Consider the distance, terrain, safety, and scenic elements. If possible, choose a route that holds significance to the cause or memory being honored. Obtain necessary permissions and permits from local authorities if the route includes public or private property.
  5. Establish a budget: Create a budget that outlines the anticipated expenses and potential sources of income for the memory walk. Consider costs such as permits, venue rental, insurance, marketing materials, participant T-shirts, refreshments, signage, and any necessary equipment. Identify potential sources of funding, such as sponsorships, registration fees, donations, or grants.
  6. Fundraising and sponsorship: Develop a fundraising strategy to generate financial support for the memory walk. Seek corporate sponsorships, reach out to local businesses, and create online fundraising campaigns. Provide opportunities for participants to set up personal fundraising pages and encourage them to seek donations from their networks. Consider offering sponsorship packages with various benefits to attract businesses and organizations.
  7. Marketing and promotion: Develop a comprehensive marketing and promotion plan to raise awareness about the memory walk. Utilize various channels such as social media, websites, local newspapers, radio stations, community bulletin boards, and email newsletters. Create engaging content, share participant stories, and highlight the impact of the event. Design eye-catching posters, flyers, and registration forms to distribute in the community.
  8. Participant registration: Set up a user-friendly registration system to collect participant information, track registrations, and manage payments if applicable. Create an online registration form or partner with a registration platform to streamline the process. Provide clear instructions on how to register, deadlines, and any associated fees. Consider offering early bird discounts or incentives to encourage early registrations.
  9. Volunteer recruitment: Recruit volunteers to assist with various tasks before, during, and after the memory walk. Assign volunteers roles such as event setup, registration, route marshaling, water station attendants, first aid support, photography, and clean-up. Provide clear instructions and training to ensure volunteers understand their responsibilities.
  10. Event logistics: Plan the logistics of the memory walk, including participant check-in and registration, provision of participant T-shirts or identification materials, starting line setup, route signage, water stations, first aid support, and restrooms. Arrange for any necessary permits, insurance coverage, and safety measures. Consider logistical aspects such as parking, transportation, and accessibility for participants.
  11. Day of the memory walk: Ensure all necessary arrangements are in place on the day of the event. Set up registration and check-in areas, distribute participant materials, coordinate volunteers, and provide clear instructions to participants. Conduct an opening ceremony if desired, and ensure participants are aware of the route, safety guidelines, and any specific instructions. Have a plan for emergencies or unforeseen circumstances
Staffing Requirements

The number of staff and volunteers needed to run a memory walk depends on various factors, including the scale of the event, the complexity of logistics, and the number of participants. Here are some key roles to consider when determining your volunteer needs:

  1. Event planning and management
  2. Registration
  3. Route marshaling and safety
  4. Water stations and rest areas
  5. First aid and medical support
  6. Photography and videography
  7. Event setup and clean-up
  1. Registration materials
  1. Signage and direction
  1. Participant materials
  1. Communication and information
  1. Safety and medical supplies
  1. Volunteer supplies
  1. Event management and logistics
  1. Marketing and promotional materials
  1. Photography and documentation items
  1. Clean-up and waste management supplies

  1. Safety hazards: Participants may be walking on public roads or in crowded areas, which can pose safety risks such as accidents, falls, or collisions with vehicles or pedestrians. Organizers need to ensure proper safety measures, including traffic control, signage, and participant supervision.
  2. Health concerns: Depending on the length and difficulty of the walk, participants may face physical exertion, especially if they are not accustomed to walking long distances. It's important to communicate the level of difficulty and ensure participants are aware of any health risks associated with the walk. Encourage participants to prepare adequately, seek medical advice if necessary, and have access to first aid facilities during the event.
  3. Unpredictable weather conditions: Outdoor events are susceptible to weather conditions that can impact participation and overall experience. Rain, extreme heat or cold, storms, or other adverse weather conditions can pose risks to the safety and well-being of participants. It's important to monitor weather forecasts, have contingency plans, and communicate any changes or cancellations to participants in a timely manner.
Expected Outcomes
  1. Fundraising
  2. Awareness and education
  3. Support and community building
  4. Advocacy and policy change
  5. Remembrance and tribute
  6. Personal empowerment and growth
  7. Physical activity

Program Type
Level of Care
Dimension of Wellness
Community Engagement
Walking, Advocacy, Family, Fundraising