In the landscape of senior living, families are now presented with a multitude of choices when it comes to selecting the ideal community for their loved ones. As our population ages, seniors are embracing the concept of senior living communities later in life, preferring to age in place for as long as they can. This means when they - and their families - are seeking a place to reside and a home that caters to their evolving needs.
How can senior living communities prepare for this new generation of seniors and meet their needs? Let’s discuss some of the factors that families consider when choosing a senior living community, and how senior living operators can transform these considerations into market differentiators.
Families are increasingly looking for senior living communities that prioritize comfort, creating an environment that feels like an extension of home. From cozy living spaces to personalized amenities, the emphasis is on providing a warm and inviting atmosphere. Senior living operators can set themselves apart by focusing on creating homely spaces, incorporating personalized touches, and ensuring the well-being and security of residents.
Following design trends for senior living means looking at versatile spaces that can be easily reconfigured, incorporating technology, and thinking of ways to remove any sterile elements. Responsive Management, for example, has designed spaces based on the Butterfly method that are intended to inspire and bring joy.
Gone are the days of generic, institutionalized meals. Families today seek senior living communities that offer gourmet dining experiences, meeting not only the nutritional needs of residents but also providing a social and enjoyable aspect to meals. Operators can distinguish their communities by investing in top-tier chefs, diverse menus, and accommodating various dietary preferences.
It doesn’t need to be expensive either. Bria Communities uses locality to inspire their menu, growing what they can in their community garden (that the residents maintain) and curating ingredients from local farms.
Seniors today are more active and socially engaged than ever before. Families prioritize communities that provide a wide array of activities to keep their loved ones mentally and physically stimulated. Whether it's fitness classes, cultural events, or hobby clubs, a robust activities program can be a powerful differentiator. Operators should highlight their commitment to a vibrant lifestyle with a well-rounded activities calendar.
For example, look no further than ICAA’s Wellness award-winning Berwick Qualicum Beach. They are all about amazing events, for example, their Great Gatsby Gala!
As people age better, there is a growing demand for comprehensive health and wellness programs within senior living communities. Families are looking for operators who prioritize the overall well-being of residents, including fitness programs, preventive healthcare measures, and access to medical support. Senior living operators can spotlight their commitment to holistic health by showcasing state-of-the-art facilities and expert healthcare professionals.
For instance, Amica Senior Lifestyles is leading the way with their programming, and reflects their deep commitment to person-centered care in every activity that they arrance. A quick look at their Instagram showcases their ingenuity and inspiring ideas!
These are but a few ways to bring a modern approach to your community. Understanding the evolving needs of seniors and their families is crucial for senior living operators aiming to stand out in a competitive market. By focusing on creating a comfortable and engaging environment, operators can turn these considerations into powerful market differentiators, attracting families looking for the best possible home for their loved ones.
Katie is a member of Welbi’s Customer Experience team! She has a background in communications and recreation and is passionate about older adults, exercise, coffee and people.
Holly is a member of Welbi’s Marketing team! She has a background in communications and marketing, and is a compassionate individual who loves team work, story telling, and wellness.
Wendy is a student in the Honours BA in English program at the University of Ottawa, where she has won numerous awards for her writing.
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